Case Studies
Real clients. Real pipelines. Real results.
We don’t share screenshots of open rates. We share what actually matters — meetings booked, deals closed, pipelines built, and revenue generated.
SaaS / IT Services — Mid-Market
How a bootstrapped IT services firm 3× their qualified pipeline in 60 days — with zero paid ads
Market Research
Lead Generation
Content Creation
LinkedIn Management
₹0
Ad spend
47
SQLs in 60 days
3×
Pipeline growth
The Challenge
A 40-person IT services firm in Pune had been running entirely on referrals for six years. When referrals dried up they had no outbound motion, no content presence, no structured way to generate new business. Their sales team was making cold calls without scripts, a broken CRM, and no idea which industries to focus on. They came to us with three months of runway and a clear mandate: build a pipeline or face cuts.
What We Did
We started with a full ICP definition exercise — interviewing their top 5 clients and running a competitor analysis across 8 players. We identified manufacturing and logistics as their two strongest verticals. We then built a 3-channel outreach engine: personalised cold emails, LinkedIn outreach targeting IT heads and COOs, and a weekly article series positioning their CTO as a thought leader. All campaigns were tied to a rebuilt CRM with proper pipeline stages.
The Result
Within 60 days, the client had 47 qualified sales meetings on their calendar — all from outbound. Their LinkedIn following grew from 180 to 2,400. Two meetings converted to contracts worth ₹28L combined in Q1. The CTO's articles began generating inbound connection requests from target accounts. The firm extended their team by 12 people in Q2 on the back of the new pipeline.
Manufacturing — B2B Export
Zero to 4,200 LinkedIn followers and 12 monthly inbound enquiries for a precision engineering company
Digital Marketing
Content Creation
LinkedIn Management
B2B Brand Positioning
₹60L
First LinkedIn deal
4.2k
LinkedIn followers
12×
Monthly inbound leads
The Challenge
A 55-year-old precision engineering company in Rajkot had world-class manufacturing capability and zero digital presence. They were losing tenders to smaller, more visible competitors simply because procurement heads at OEMs couldn't find them online. Their managing director didn't believe LinkedIn would work for manufacturing. They gave us 6 months to prove otherwise.
What We Did
We rebranded their LinkedIn page with a complete profile overhaul and service descriptions written for OEM procurement language. We built a content calendar: 3 posts per week alternating between factory floor showcases, technical capability posts, and industry insights for the automotive and aerospace sectors. Simultaneously, we built a connection strategy targeting procurement leads and engineering heads at 200 priority accounts.
The Result
By month 4, inbound enquiry volume went from zero to 8 per month. By month 6, it was 12 — including a first contact from a Tier-1 automotive OEM that became a ₹60L annual contract. The MD's personal profile grew to 3,100 followers. Their company page now has 4,200+ followers and they regularly appear in search results for "precision engineering supplier India."
FinTech / BFSI — Enterprise Sales
ABM campaign targeting 50 enterprise accounts: 18 meetings, 4 closed deals, ₹1.2Cr new ARR in one quarter
ABM
Market Research
Lead Generation
Sales Enablement
₹1.2Cr
New ARR
₹1.2Cr
New ARR
36%
Meeting rate
The Challenge
A B2B payments startup targeting enterprise accounts had a solid product but kept dying at the gatekeeper stage. Their AE team lacked the account intelligence to get meaningful conversations with CFOs and finance heads. Their outbound was generic, their follow-up was inconsistent, and their proposals were not tailored to each account's context. They had a ₹50L+ ACV and a leaky funnel.
What We Did
We ran a focused 90-day ABM programme for 50 target accounts. For each account we built a 2-page intelligence brief: the company's payment infrastructure, growth trajectory, key finance stakeholders, and likely pain points. We then ran hyper-personalised multi-touch sequences — custom email openers, LinkedIn touchpoints from founders' personal accounts, and value-adding follow-ups at each step. We also rebuilt their proposal template and objection-handling guide.
The Result
18 meetings booked with decision-makers at 50 target accounts — a 36% conversion rate against an industry benchmark of 5–8%. 4 meetings converted to closed deals within the quarter, representing ₹1.2Cr in new ARR. Two more were in active legal review at engagement close. The head of sales described it as "the first time we've had a full pipeline that didn't rely entirely on our existing network."
Healthcare Tech — Market Entry
Full GTM strategy for a Series A healthtech startup entering the Indian private hospital market
Market Research
Marketing Strategy
Content Creation
Lead Generation
12
Competitors mapped
3
Pilots signed in 90d
60
Meetings in Q1
The Challenge
A Mumbai-based healthtech startup had raised Series A to commercialise their hospital operations SaaS. They had a compelling product, a strong tech team, and a board expecting traction. What they didn't have: a GTM plan, a marketing team, or clarity on which hospitals to approach first. Their founding team was all technical — none had sold to hospital administrators before. They had a 90-day window to show investors traction.
What We Did
We delivered a full market entry package in four weeks: a 12-competitor analysis, a hospital segmentation model identifying 380 target accounts by bed count and technology readiness, and a messaging framework for 3 buyer personas (CMO, CFO, COO). We then built their complete sales collateral — website copy, a 28-slide product deck, and a clinical ROI calculator for CFOs that became their most effective sales tool. Week 5 onwards: full outbound execution.
The Result
60 qualified meetings with hospital decision-makers in Q1. 3 paid pilots signed within 90 days. The ROI calculator was used in 80% of meetings. Their lead investor cited the speed of traction as a factor in extending the team's runway. The company has since expanded to 4 states and is targeting Series B with a pipeline the board calls "the clearest it's ever been."
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